Understand the foundations and stages of strategic management. Learn how to develop vision and mission statements. Conduct internal and external analyses using IFE and EFE matrices. Explore types of corporate, business, and functional strategies. Apply strategy formulation and selection frameworks. Master the execution, monitoring, and evaluation of strategies. Address twenty-first-century challenges in strategic planning. Engage in real-world case studies and interactive exercises.
This comprehensive course provides professionals and leaders with the essential skills to design, formulate, and execute strategies that sustain organizational success. Through practical frameworks and real-world examples, participants will explore all aspects of strategic management — from analyzing business environments and crafting mission statements to implementing and evaluating strategies. The course concludes with a case study that integrates all concepts, enabling participants to apply their learning effectively in their organizations.
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Lecturer in Management at ECU | PCT® Certified Corporate Trainer at NTA | L&D and Marketing Expert Empowering learners and businesses with creative thinking and strategy As a Lecturer in Management at Egyptian Chinese University and a Corporate Trainer at National Training Academy, I have over 14 years of experience in the professional training and coaching industry. I hold the prestigious PCT® certification from the Canadian Training Center, an MBA degree in human resources management from the Arab Academy for Banking and Financial Sciences, and an Advanced Digital Marketing certification from Udacity. My core competencies include training and development, management and leadership, business planning, strategic negotiations, operations management, HR consulting, marketing and business strategy, creative thinking, instructional design, facilitation, keynote speaking, and authoring. My mission is to empower individuals and organizations to achieve their full potential through effective learning and development, and to help them grow their businesses through cutting-edge marketing solutions. I am passionate about sharing my knowledge and expertise with diverse audiences, and I am the author of a book on modern managers. I am fluent in Arabic, English, and little French, and I enjoy learning new skills and technologies.
